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  • Making a difference

    This is a story about some students of literature in a university. They were all very talented. There were would-be poets, novelists and essayists among them. There were two groups among these…

  • Giving & receiving

    There was a Korean firm, which was exporting fabric to an Indonesian firm at the rate of 17 cents per yard. All of a sudden, due to certain policy initiatives of the…

  • Strength of character

    Once, a Chinese minister came to meet Chanakya, one of the Indian masters of statecraft, at his house in the evening, saying that he had heard of his greatness even in faraway…

  • Learn and earn

    Chuan and Jing joined a wholesale company together just after graduation. Both worked very hard. After several years, Jing was promoted as sales executive but Chuan remained a sales rep. One day,…

  • Solutions, not problems

    One of the most memorable case studies on Japanese management was the case of the empty soapbox, which happened in one of Japan’s biggest cosmetics companies. The company received a complaint that…

  • Market for shoes

    A shoe company wanted to expand its business. The top management decided to send a team of marketing professionals to assess market feasibility in a remote, small and poor region. After a…

  • Sharing the seeds

    Every year, in October, Half Moon Bay in California, USA, holds a pumpkin competition. The biggest pumpkin grown in a season wins. One winner, upon accepting the prize, gave a handful of…

  • The expert

    Ever heard the story of a giant ship engine that failed? The ship’s owners tried one expert after another, but none of them could figure out how to fix the engine. Then…

  • Profiting from creativity

    The 3M Company encourages creativity from its employees. The company allows its researchers to spend 15 per cent of their time on any project that interests them. This approach has brought fantastic…

  • Time to think

    Henry Ford hired an efficiency expert to go through his plant. He said, “Find the non-productive people. Tell me who they are, and I will fire them!” The expert made the rounds…